NIKEiD
Together with NIKE, we worked on the rebranding and repositioning NIKEiD as a service that lives across the entire Nike ecosystem. I was integral with helping create new foundations for NIKEiD, establishing a new creative direction and brand identity, defining a brand plan, creating TOV and service definition to help inform and inspire the future of NIKEiD across
all NIKE categories.
-Strategy
-Creative Direction
-Brand Identity
-Typography